Give AI the business context your people use.
A number means little without its definition, owner, policy and history. Ontio keeps that context next to the data.
Metric
Gross Margin
38.4%
−2.6 pts vs Q2
- Definition
- Revenue less cost of goods sold, as a share of revenue
- Formula
- (Revenue − COGS) ÷ Revenue
- Owner
- Corporate Finance
- Source
- ERP general ledger, posted entries
- Fiscal period
- Q3 FY26 · Jul 1 to Sep 30
- Pricing policy
- Discounts above 15% need Finance approval
- Customer contracts
- 9 contracts with fixed renewal discounts
- Relevant history
- 8-quarter range 38.1% to 41.6%
- Prior decisions
- Mar 2026: approval added for new-deal discounts
Six kinds of context
Everything a good analyst would check first.
Business context
What things mean here: customers, segments, regions and product lines.
Metric context
Formulas, owners, fiscal periods and targets for every KPI.
Relationship context
How customers, contracts, products and invoices connect.
Policy context
Pricing rules, approval limits and delegated authority.
Historical context
Trends, seasonality and what changed, and when.
Decision context
What was decided before, by whom, and why.
The outcome
Answers that match how your business runs.
Ontio applies your definitions and policies, so answers match how your leaders explain them.
“Why did gross margin fall this quarter?”
Gross margin decreased from 41.0% to 38.4%. Discounts increased. Cost of goods increased.
Margin fell 2.6 points, over half from six renewals discounted past the 15% policy that the March approval change missed. Finance owns the fix.
- Finance margin definition
- Pricing Policy v3
- Renewal contracts
- March decision
What context do your decisions depend on?
We will show how Ontio brings it into every answer.